Tips for enjoying Black Friday from Home

Source: Digital Trends

Source: Digital Trends


As you know, Black Friday is happening next week. A lot of people like to go to the stores and make long lines to get great deals but if you are under 35 and are planning to shop that day, probably you’ll choose to shop from your home. Here are some tips for participating on the heaviest shopping day of the year online:

  • Create Twitter Lists

Build a list of your favorite stores and monitor their tweets in order to spot interesting deals.

  • Compare With Other Stores

Look up the same item in different search engines and retailers to make sure you are getting the best deal.

  • Create Search Streams

Setup a stream in Hootsuite or Tweetdeck with keywords such as #BlackFriday, #CyberMonday, #Specials, #Deals, etc.

  • Look for coupons

Some retailers deliberately spread coupons in other websites… Why would you miss the chance to save more?

Remember, some retailers leave the best offers for those that are willing to camp outside their doors but if you prefer to skip the stress and don’t feel comfortable with a lot of people indoors, online shopping is the way to go. Happy shopping!


Black Friday: More Digital Than Ever!

black friday and social media

We are only a few days away from Thanksgiving, which means that Black Friday and Cyber Monday are right around the corner. Some like to hit the stores (and even camp outside) but others prefer to buy peacefully at home. This online shopping trend is growing each year and merchants are working on getting more people to buy through those channels because it’s easier and cheaper for them.

Here are some cool stats from last year:

  • More than 1 billion dollars were spent online on Black Friday – 26% more than 2011. (CNN)
  • The most visited online retailers were: Amazon, Wal-Mart, Best Buy, Target and Apple. (Statistic Brain).
  • 24% of purchases were placed through mobile – up from 14% in 2011.  (IBM)
  • 18% of customers monitor their favorite stores on the social networks (National Retail Federation)
  • The iPad generated 10% of the online traffic. This represents more traffic than any other tablet or smart phone. This was followed by iPhone at 8.7% and Android 5.5%. (IBM)

This year, all signs point that this numbers will increase. According to eMarketer, more than one-quarter of Black Friday shoppers under 35 plan on shopping primarily online.

Folks, be safe this year and stay tuned because I will give you some tips on my next blog post on how to shop using social media effectively. With those tips you’ll be able to spend your cash in a smart way on the heaviest shopping day of the year safely from your home.

Is it really necessary to be in social media?

Social Media, B2B, Social Networks

Source: Social Media Frontiers

Even if you find it hard to believe, there are many businesses still asking themselves if Social Media is really that important for them. In this post, I wont just tell you yes, you have to be there, I will show you why you should.

Social Networks came in to stay. They arouse one by one and changed the way of communicating. These channels give the users the opportunity of keeping up with those who live far, creating communities with unknown people with their same interests and even finding their better half.

Some of these communities are more robust than some countries. Facebook is the biggest online community with an actual number of 1 billion active users around the world. Twitter and Google+ are situated in second place, both with 500 million active users. LinkedIn is the most important professional networking site, with 200 million active users.

Total time spent in Social Media increased 37% in the US last year and their time on site are longer than any other type of site. This happens because these platforms allow the users to form new friendships and publish information without boundaries in an accessible and inexpensive way.

Business should be in Social Media because their customers are going to talk about them anyways online, so its better to participate in the conversation. These channels allow enterprises to attract new customers, establish relationships with actual consumers and receive ideas and ways of improvement through comments and complaints. Some authors even say that Social Media humanizes brands, gives them a voice and a real personality.

We can conclude that Social Media is not only a trend it’s a reality. It should be taken seriously and managed by experienced professionals.

Mobile Purchases in LATAM

I decided to post this blog post in honor to my working years in Latin America. I’ve been part of the growth of Online Advertising in the region (specifically in the Dominican Republic) and I believe that advertisers should know what is trending in the Hispanic market, especially for those who manage global brands.

Mobile Marketing Latam

eMarketer – Mobile Purchases LATAM

Right now, purchases via mobile are one of the hottest trends in Latin America. According to a study done by SAP on September 2013, 4 in 10 mobile phone users in Latin America have made a purchase via mobile. This means that Latin America is only 18% away to reaching US current stats. The same study also discovered that almost all the consumers that have not used mobile for shopping yet are interested on trying it.

This trend is very promising, having in mind that a few months ago Gartner stated that smartphone sales in Latin America reached more than 16 million units, which represent an increase of 55% compared to 2012 stats and the most impressive growth rates are being registered in Brazil, Mexico and Peru.

This means that smartphone web traffic and sales will continue to rise and every business targeting the LATAM market should consider having a mobile friendly website that offers great user experience and allows users to achieve conversion effortlessly.

What Should I Know About PPC Campaigns?

US Digital Ad Spending By Format - eMarketerIt is a fact that Search is the Online Advertising format with the most important investing percent of all options available but why is this happening? Well, basically because it works. If you have a short or medium term direct response goal such as getting prospect consumers to visit your website, acquire their information by leading them to fill a form, induce them to email or call you to ask more information or even raise the number of purchases being completed on your site, then a PPC Campaign is the way to go.

As in these cases the goal is to generate clicks on the ad, the PPC advertising model (also known as CPC) consists on paying the publisher per each click received on the ad. The Cost per Click could be determined either on a bid based model or a flat rate model. Google is the most used platform to develop these campaigns but there are many other channels such as Bing, Yahoo, Chitika, etc.

To develop a PPC Campaign basically consists on the following process:

1. Determine your conversion.

Set a goal and assign an economic value for each time this goal is achieved. If the conversion is not a financial transaction, this rate can be based on how much this action is worth for you.

2. Prepare your tools.

A PPC campaign mainly needs three components.

  • An efficient list of keywords that is pertinent to your target and related to your content and/or offerings.
  • Attractive text ads that are relevant to the query and will motivate prospect customers to access your website.
  • An efficient landing page that offers an easy user experience (and an easy conversion) that is related to the keywords and the ads.

3. Launch your campaign.

Set your budget, start and ending dates and watch your campaign go live.

4. Monitor. Optimize. Measure.

You must keep track and make adjustments on your campaign on an everyday basis to boost your PPC performance, especially by improving your CTR and lowering your CPC.

As you can see, there’s a lot to take in consideration before launching a PPC campaign so be prepared to invest an important amount of time on this or hire a search strategist to help you out. Either way, properly conducted PPC campaigns work!

4 Tips that will help you boost the engagement of your fanpage organically

FBWe all know that it is a must for many enterprises and brands to plunge in the Social Media trend and start joining the conversation but for many, managing an online community could be a headache.  In the following lines I will share with you some practices that have helped me improve the engagement of several fanpages on Facebook.

Study your audience

Get to know your public, starting with your current fans. How old are they? Where do they live? When do they go online? Knowing these facts will help you develop the correct voice for your fanpage and will indicate you when your posts would achieve highest reach levels.

Try posting different content

There are no rules and formulas that could indicate you what kind of content will work best for you. Experiment posting about different subjects that are aligned with your product/service but also that may interest your public (who you already know by now) and evaluate the results.

Be relevant

Remember that most of the time it is more valuable to create long-term relationships with your prospects than achieving short-term sales objectives. That’s why, in order to develop that continuous contact, you must provide information that your public consider relevant and will want to keep on receiving. This will not only help you build the pursued relationship, but will also help you maintain your fanbase and make it grow through their friends.

Create shareable graphics

It is a fact that image posts deliver more results than text alone and the more likes, comments and shares the posts gets, the more it will be exposed to a more robust audience.

So basically, to generate action from your target audience, you must first get to know them to be able to tell them a story that they will like to hear and share in the right moment. By applying these practices, you will improve the results you are currently obtaining on your fanpage.