Tips for enjoying Black Friday from Home

Source: Digital Trends

Source: Digital Trends


As you know, Black Friday is happening next week. A lot of people like to go to the stores and make long lines to get great deals but if you are under 35 and are planning to shop that day, probably you’ll choose to shop from your home. Here are some tips for participating on the heaviest shopping day of the year online:

  • Create Twitter Lists

Build a list of your favorite stores and monitor their tweets in order to spot interesting deals.

  • Compare With Other Stores

Look up the same item in different search engines and retailers to make sure you are getting the best deal.

  • Create Search Streams

Setup a stream in Hootsuite or Tweetdeck with keywords such as #BlackFriday, #CyberMonday, #Specials, #Deals, etc.

  • Look for coupons

Some retailers deliberately spread coupons in other websites… Why would you miss the chance to save more?

Remember, some retailers leave the best offers for those that are willing to camp outside their doors but if you prefer to skip the stress and don’t feel comfortable with a lot of people indoors, online shopping is the way to go. Happy shopping!


Black Friday: More Digital Than Ever!

black friday and social media

We are only a few days away from Thanksgiving, which means that Black Friday and Cyber Monday are right around the corner. Some like to hit the stores (and even camp outside) but others prefer to buy peacefully at home. This online shopping trend is growing each year and merchants are working on getting more people to buy through those channels because it’s easier and cheaper for them.

Here are some cool stats from last year:

  • More than 1 billion dollars were spent online on Black Friday – 26% more than 2011. (CNN)
  • The most visited online retailers were: Amazon, Wal-Mart, Best Buy, Target and Apple. (Statistic Brain).
  • 24% of purchases were placed through mobile – up from 14% in 2011.  (IBM)
  • 18% of customers monitor their favorite stores on the social networks (National Retail Federation)
  • The iPad generated 10% of the online traffic. This represents more traffic than any other tablet or smart phone. This was followed by iPhone at 8.7% and Android 5.5%. (IBM)

This year, all signs point that this numbers will increase. According to eMarketer, more than one-quarter of Black Friday shoppers under 35 plan on shopping primarily online.

Folks, be safe this year and stay tuned because I will give you some tips on my next blog post on how to shop using social media effectively. With those tips you’ll be able to spend your cash in a smart way on the heaviest shopping day of the year safely from your home.

Is it really necessary to be in social media?

Social Media, B2B, Social Networks

Source: Social Media Frontiers

Even if you find it hard to believe, there are many businesses still asking themselves if Social Media is really that important for them. In this post, I wont just tell you yes, you have to be there, I will show you why you should.

Social Networks came in to stay. They arouse one by one and changed the way of communicating. These channels give the users the opportunity of keeping up with those who live far, creating communities with unknown people with their same interests and even finding their better half.

Some of these communities are more robust than some countries. Facebook is the biggest online community with an actual number of 1 billion active users around the world. Twitter and Google+ are situated in second place, both with 500 million active users. LinkedIn is the most important professional networking site, with 200 million active users.

Total time spent in Social Media increased 37% in the US last year and their time on site are longer than any other type of site. This happens because these platforms allow the users to form new friendships and publish information without boundaries in an accessible and inexpensive way.

Business should be in Social Media because their customers are going to talk about them anyways online, so its better to participate in the conversation. These channels allow enterprises to attract new customers, establish relationships with actual consumers and receive ideas and ways of improvement through comments and complaints. Some authors even say that Social Media humanizes brands, gives them a voice and a real personality.

We can conclude that Social Media is not only a trend it’s a reality. It should be taken seriously and managed by experienced professionals.

Mobile Purchases in LATAM

I decided to post this blog post in honor to my working years in Latin America. I’ve been part of the growth of Online Advertising in the region (specifically in the Dominican Republic) and I believe that advertisers should know what is trending in the Hispanic market, especially for those who manage global brands.

Mobile Marketing Latam

eMarketer – Mobile Purchases LATAM

Right now, purchases via mobile are one of the hottest trends in Latin America. According to a study done by SAP on September 2013, 4 in 10 mobile phone users in Latin America have made a purchase via mobile. This means that Latin America is only 18% away to reaching US current stats. The same study also discovered that almost all the consumers that have not used mobile for shopping yet are interested on trying it.

This trend is very promising, having in mind that a few months ago Gartner stated that smartphone sales in Latin America reached more than 16 million units, which represent an increase of 55% compared to 2012 stats and the most impressive growth rates are being registered in Brazil, Mexico and Peru.

This means that smartphone web traffic and sales will continue to rise and every business targeting the LATAM market should consider having a mobile friendly website that offers great user experience and allows users to achieve conversion effortlessly.