Black Friday: More Digital Than Ever!

black friday and social media

We are only a few days away from Thanksgiving, which means that Black Friday and Cyber Monday are right around the corner. Some like to hit the stores (and even camp outside) but others prefer to buy peacefully at home. This online shopping trend is growing each year and merchants are working on getting more people to buy through those channels because it’s easier and cheaper for them.

Here are some cool stats from last year:

  • More than 1 billion dollars were spent online on Black Friday – 26% more than 2011. (CNN)
  • The most visited online retailers were: Amazon, Wal-Mart, Best Buy, Target and Apple. (Statistic Brain).
  • 24% of purchases were placed through mobile – up from 14% in 2011.  (IBM)
  • 18% of customers monitor their favorite stores on the social networks (National Retail Federation)
  • The iPad generated 10% of the online traffic. This represents more traffic than any other tablet or smart phone. This was followed by iPhone at 8.7% and Android 5.5%. (IBM)

This year, all signs point that this numbers will increase. According to eMarketer, more than one-quarter of Black Friday shoppers under 35 plan on shopping primarily online.

Folks, be safe this year and stay tuned because I will give you some tips on my next blog post on how to shop using social media effectively. With those tips you’ll be able to spend your cash in a smart way on the heaviest shopping day of the year safely from your home.


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